I was Traydzee’s first marketing hire as a content marketing manager from May to September 2026. I built the company’s entire organic marketing function — positioning, brand voice, content system, and channel growth. No team beyond one content creator. No paid budget
The Challenge
Traydzee had a product — an AI stock intelligence platform that goes deeper into stock screening, ETF analysis, and other financial products in terms of research and breakdown. It hosts 6 proprietary engines that are unlike charting platforms like TradingView or stock-picker platforms like Danelfin. When I joined in May 2026, there was no defined marketing function. There was one content creator on the team, but a real struggle to pin down brand voice, messaging, or what the brand should even be showcasing on social.
I was given end-to-end ownership of the marketing function from day one. That scope, building the brand voice, the content system, and the channel strategy, is what I was looking for.
However, the bigger problem was that Traydzee is a corporate fintech brand with heavy compliance needs, competing for attention against well-known competitors like Danelfin, Finviz and TradingView alongside general-purpose tools like ChatGPT and Claude that traders already default to. It couldn’t claim to be a stock-picking tool like Danelfin or a charting tool like TradingView, and it needed content credible enough to earn trust in financial content without ever sounding like investment advice.
The Approach
I started with competitor and market research to map out a positioning nobody else in the space owned: Traydzee’s proprietary AI assistant goes deeper into stock research and breakdown than a charting tool or a stock-picker does, without pretending to be either.
From that positioning, I built the system that the content ran on:
- A brand messaging framework
- A brand SOP and a voice SOP
- Content pillars for social and blog, built around the core product and what it actually does for customers
- Proofreading/compliance checklists to run through before every publication.
- The marketing operations layer to run it week to week, plus outbound engagement on TikTok and Twitter/X
As Marketing Manager, my role was a mix of product and content marketing, but in an emerging manner as it usually is with startups.
The Compliance Constraint
My brief was to release genuinely valuable articles and social content about stock research without ever implying that my words were the gold standard on stock analysis.
That meant writing content credible enough to earn trust with retail traders — a highly skeptical audience — while staying inside a line that isn’t always visible until you’re near it. Essentially, every piece of content or copy had to be useful and engaging without providing guarantees or prescriptions.
Results, Six Months In
The first two months were mostly spent mapping out the messaging and brand positioning. And then the next four were a mix of experimentation to get the brand off. All growth, therefore, was organic.
12,343 views in the tracked window (28.4% from followers, 71.6% from non-followers), 2,979 viewers, 90.2% of views from Reels. Top single post: ~8,000 views, on relatable content that hit a problem retail traders strongly relate to.
TikTok
Went from 0 to 98 followers and 100 likes. Last 60 days: 5.9K video views (+900.5%), 300 profile views (+203%), 65 likes (+97%). Early educational/market update posts gained almost no traction, but was useful in building our Facebook account at the time. But since it wasn’t helping with Instagram, and TikTok (budget was one post per day on all channels), we switched to relatable humor and meme-style content, which didn’t do much for our Facebook, but was effective on TikTok.
Grew from 132 to 137 followers, with average views per post up from ~34 to ~200 (roughly 6x). Last 90 days: 7,538 views (+284%), 139 engagement — 99 reactions, 22 shares (+162.3% overall). Net new follows slowed sharply in this window (-95% vs. the previous
90 days), even as views and engagement climbed. With one piece of content a day possible across the whole operation, I prioritized the meme and relatable-humor content driving TikTok and Instagram growth over the news-style content Facebook’s audience
actually prefers — the trade-off I made to get the newer channels off the ground first. Bringing regular news content back to Facebook is the next lever to pull there.
Blog
Published 26 articles against the content pillars I mapped (e.g. “How to Use a Stock Screener Like a Professional Trader,” “AI versus Manual Stock Screening: Which Is Better?”). These articles drop a whopping 30% increase in organic visits (screenshots to be added later).
Twitter/X
The weakest channel. The audience there is highly skeptical. Initially, market pulse posts weren’t performing, and the poach/follow strategy hit platform limits. Our pivot in progress is comment-led engagement instead of follows and DMs.
What I’d Do Differently
Looking back at what we’ve done so far allows us to map our plans for the next few months. With improved visibility into SEO performance, site visits, and sign-ups, we can build better, engaging content to take the brand even further. I know that given end-to-end ownership can help me evolve our positioning work backed by keyword/AEO prioritization, not just social and blog, but a social strategy brief on what I’ve learned that works per channel and the need for paid distribution alongside organic. In the past one month, I’ve also been building that foundation further through product marketing accelerator with Treford. Traydzee taught me how to build a brand’s voice and content engine from zero. I’m most fortunate to have spent the past months with an incredible team.