Portfolio
SEO & Product Marketing for B2B SaaS
My role has been evolving, beginning from working as a writer to positioning, and social and content marketing strategy across SaaS, fintech, and e-commerce. Here’s what that looks like in practice.
Traydzee
Nevada, United States - AI-powered Stock Inteligence Platform
Traydzee had a product and one content creator, but no marketing function when I joined. I built it from zero: brand voice SOP, messaging framework, compliance workflow, content pillars, and channel strategy across five platforms.Â
I owned the strategy end to end, wrote and directed 26 blog articles, 3 Reels per week, and 3 carousels per week, and ran inbound/outbound engagement on TikTok and X. The compliance constraint was the hardest part — fintech content that had to be useful and engaging without ever sounding like investment advice.Â
Growth was entirely organic: 12,343 Instagram views in the tracked window, 5.9K TikTok views in 60 days, and a 30% increase in organic blog traffic. I managed one content creator, presented to stakeholders, and ran the weekly calendar end to end.
DIGNA
Vienna, Austria - AI-powered data quality and observability platform
In 2018, DIGNA was early to a skeptical market. Artificial intelligence for anomaly detection was unproven. Buyers didn’t trust it. The co-founders, Danijel and Marcin, had deep technical expertise, but the product needed to speak to enterprise buyers who weren’t ready to believe AI could solve data quality problems.
So, the founders struggled to translate complex data engineering concepts into language that resonated with enterprise buyers.
At the same time, our positioning was reactive. We were meant to be an alternative to Anomalo, but that framing didn’t work. Most importantly, pre-ChatGPT, convincing anyone that AI was here to stay was the hardest part.Â
I built messaging and every content touchpoint from the ground up.
This included rewriting the website copy about 3 times as our product and positioning evolved.
I also wrote the first three blog posts to establish credibility, although website growth wasn’t the initial focus.
I wrote about 5 video scripts, product sheets, technical sheets, presentations ad investor decks used for investor meetings and product explainers.
Beyond that, we carried out a campaign highlighting the use of anomaly detection for crypto market detection and subsequently did a Twitter campaign to back this as an entry way to show DIGNA”s data analytics features. The results were 113K impressions and 14.8K profile visits in 28 days on a Twitter campaign backing DIGNA’s data analytics features, growing the account by 110 followers (151 posts).
In the end, the brand successfully secured funding from the Vienna Business Agency in 2021.
The messaging framework created continues to guide the brand long after and lives on the brand’s homepage.
Edupeerhub
Capstone project, AltSchool Africa · Edtech platform connecting high school students to university tutors
Edupeerhub was a capstone project that became a full zero-to-one build. I served as both Lead Product Manager and Marketing Lead — running market and user research, defining the “Relatable Expertise, On-Demand” positioning, and building the GTM strategy from scratch. I recruited 100+ founding testers (50 teachers, 50 students) in one week through DMs, school communities, and WhatsApp groups. About 90 responded to the satisfaction survey. I used a mix of Google Forms, Microsoft Clarity, and supervised and unsupervised platform testing for quantitative and qualitative research.
I built the landing pages and oversaw the UX designers who created brand assets, colors, and logos. I wrote the PRDs, team role manuals, user stories, style guides, and roadmaps. I set the team up on GitHub, where I managed and prioritized features. I managed a team of 58 people. Post-launch, the platform had about 100 users. The positioning drove engagement — students responded to the “relatable expertise” angle. Edupeerhub is no longer operating, but the experience taught me how to build a product and marketing together from nothing.
Nature's Mace
Pennsylvania, USA · Natural pest and animal repellent brand
Nature’s Mace sold its products through its own website and on Amazon. So, it had to compete for search visibility against big-box retailers and agricultural giants. The brand also needed to become the go-to educational resource for homeowners dealing with deer, rodents, insects and other pests by building enough content authority to compete in the crowded search landscape dominated by big-box retailers, and agricultural giants. Over three years, I wrote over 200 SEO-optimized product pages and long-form articles covering pest identification, seasonal prevention, product comparisons, and natural solutions.
I worked independently which meant I found topics, did the semantic SEO research, and wrote the articles. Each piece targeted a buyer-intent or educational search query, building a library designed to compound in organic value. Majority of our outputs were designed to target specific long-form answers on issues faced by Nature’s Mace customers. Note, results were delivered through an agency partner and performance data wasn’t shared with the writers. However, the engagement lasted over 3 years showing a great deal of success.Â
Sirmove
Singapore · High-value international and corporate relocation firm
Sirmove served high-value clients across Singapore, Malaysia, and international markets but had almost no organic search visibility. After years of writing one-off blog posts for them, I was brought in specifically to fix the SEO problem.
I ran a full content audit with keyword and competitive analysis, built a topic cluster strategy around their core services, and created content for the markets where their ideal clients searched.Â
Their ideal clients weren’t searching “relocation services.” They were searching “how to relocate to Singapore for work,” “corporate relocation requirements Malaysia,” “international move with family Singapore.” Specific, long-tail, high-intent.
As part of this strategy, I wrote about 10 new articles and refreshed 14 existing articles within the three months I worked.Â
EDENMa
Massachusetts, USA · Workforce training and job placement for people experiencing homelessness
EDEN needed to communicate its mission and impact in language compelling enough to unlock grant funding, attract program participants, and build credibility with institutional donors, all while keeping the tone human, dignified, and hopeful rather than charity-driven.
I wrote grant application documents, landing page copy, a messaging framework, program guides, emails, and educational ebooks. Each piece spoke to a different audience: foundation officers needed data and outcomes, and program participants needed warmth, clarity, and practical information. Some of the documents supported grant documents for securing funding from Rockland Trust-Blue Hills Charitable Foundation, including 2021 seed funding and a $15,000 grant in 2022, alongside funding from Red Sox Foundation and the Boston Foundation.
Some of my recent content marketing samples
A selection of published work across B2B marketing, content strategy, and thought leadership. Focused on pieces that demonstrate strategic thinking, not just execution.
B2C Fintech, Thought leadership.
Case study, Thought leadership.
Marketing, Blog post.
Expertise you can count on
Ready to work together?
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