Services
Product Marketing for B2B SaaS, Biotech and Healthcare
Why is product marketing important?
Position. Visibility. ROI.
Product marketing is the bridge between what you build and why anyone should care enough to buy from you. It's the foundation for making every decision from pricing, to positioning and content.
Imagine building a product that sells itself because every buyer instantly understands why it matters
Clarify your position
Your product solves real problems. But if buyers can't see what makes you different, you become just another option they ignore. Positioning frameworks force that clarity. So buyers understand your value in seconds.
Coordinate your launch
Product launches fail when marketing, sales, and product aren't aligned. GTM plans, launch timelines, and sales enablement materials ensure everyone tells the same story from day one. With that coordination you can launch from a better place.
Execute for growth
Strategy means nothing without execution. Once positioning is clear and launches are planned, you need content, campaigns, and analytics to actually drive adoption. That's where my 8 years of hands-on experience comes in—turning strategy into revenue
01
Product Positioning & Messaging
For B2B SaaS, healthtech, and biotech brands that struggle to explain what makes them different or brands launching new products or features and need clear positioning
What you get:
- Competitive positioning research and analysisÂ
- Positioning canvas and framework documentationÂ
- Value proposition development
- Messaging architecture (pillars, proof points, customer language)
Battlecards for sales teams
Perfect for
- Companies launching new products/features or entering new markets
- Teams tired of hearing "I don't really understand what you do"
- Sales teams that struggle to differentiate from competitors
- Starting at $2,500 for positioning research + framework development
02
Go-to-Market Planning & Launch Support
For companies launching products, features, or entering new markets who need a coordinated plan to ensure marketing, sales, and product are aligned
What you get:
- 30-60-90 day launch plan with milestones and deliverables
- Buyer persona research and documentation
- Competitive landscape analysis
- Launch messaging and positioning
- Content calendar and channel strategy
- Sales enablement materials (pitch decks, one-pagers, FAQs)
- Success metrics and tracking plan
Perfect for
- Series A-B healthcare SaaS companies launching new products
- Companies entering competitive markets and needing clear GTM strategy
- Product teams that need marketing coordination for launches
- Founders preparing for funding rounds who need launch traction
- Starting at $3,500 for launch planning
03
Content Strategy & Execution
For brands desiring storytelling and conversion principles for their content strategy, messaging, case studies, landing pages, email campaigns, SEO or whitepapers.
- Full content auditÂ
- Competitive gap analysis + keyword opportunities
- Topic cluster mapping to build authority and positioning
- Entity optimization for AI search
- Email nurture sequences for different buyer stages
- Blog posts, landing pages and case studiesÂ
- Product positioning and messaging framework
- Website rewrites to clarify what you do
- Voice-of-customer research to find the words your buyers already use
- Analytics tracking and performance reporting
- Ongoing optimization based on what’s working
Perfect for
- Companies with clear positioning who need execution support
- Teams that know their message but don't have bandwidth to create content
- Startups that need consistent content output without hiring full-time
- Companies scaling content beyond what their internal team can handle
- Get in touch for a custom quote according to your specific needs. Ideally $1,200-2,500/month retainer (3-6 pieces) | Project pricing from $300/piece
Ready for Product Marketing Support that Drives Results?
Hit the button to fill the contact form, book a call or simply send an email to chidera@chiderastudio.com. I'll reply within 24 hours.