After my Bachelor’s degree in Pure and Analytical Chemistry, I went into SEO and content marketing. At the time, I worked remotely as a generalist writer with a Baltimore-based digital marketing agency.

It was grueling work, but I learned how content worked at scale — and that turned out to be worth more than the rate.

Over the next seven years, I wrote over 300 blog posts, guides, product descriptions, website copy, and landing pages.

In 2023, burnt out and juggling motherhood, I began to notice something. The best-performing content I produced had nothing to do with my writing skill. It started with how clearly I understood the product — and the buyer’s problem.

So I went deeper. I studied product marketing, completed multiple CXL minidegrees in positioning, conversion copywriting, voice of customer research, and competitive intelligence. I also earned a Diploma in Product Management from AltSchool Africa.

Today, I work with B2B SaaS and technical product companies as a fractional content marketing manager and product marketer.

That means you get someone who:

• Understands your product — not just your content calendar

• Knows your buyer’s problem — not just your buyer’s job title

• Builds systems that work — so you’re never the bottleneck

Best of all, my goal is to help you win customers without wasting budget on tactics that don’t work.