Hey, I’m Dera
HealthTech and Medical Content Strategist for Hire
I help healthtech companies and medical practices turn complex medical concepts into clear, compliant content that educates patients, drives qualified leads, dominate search/LLM rankings, and builds trust with healthcare buyers.
Brands I’ve worked with
Most healthcare content fail because writers don’t understand the science or nuance
Are you stuck between hiring a healthcare professional who can’t write compelling marketing copy or a marketer who oversimplifies or gets the science wrong? You need someone that bridges the best of both worlds.
As a content strategist with a Chemistry degree and 8 years of writing for healthcare companies, I know how to create credible and authoritative content that:
- Maintains scientific accuracy while staying accessible.
- Builds trust with both patients and healthcare professionals.
- Navigates regulatory complimance (HIPAA, FDA guidelines)
- Rank for high-intent healthcare and medical keywords, your readers actually search for.
- Addresses specific stages of the journeys your readers and potential customers take.
- Builds authority and drives conversions without overpromising results.
I offer blogging, content strategy, website copy, content updates, and consultations.
What sets me apart is my Bachelor’s degree in Chemistry from University of Port Harcourt. I also understand clinical studies, medical terminology, and biochemical processes. Most importantly, I can interview medical professionals and accurately translate technical information. When you value human-led impactful writing and strategic thinking over commodty content, you need someone who can create content that would drive your bottom line.
Here’s why you should choose me:
Expertise
8 years creating content for medical practices, healthtech startups, cosmetic surgeons, nurse recruitment platforms, medical device brands, and wellness brands
Versatility
My background comes from being a generalist and supporting diverse marketing functions across SaaS, e-commerce and healthcare. I’m extremely good at thinking outsidethe
- Technical fluency: I know how to translate complex B2B SaaS/Healthtech products without oversimplifying. I understand technical documentation, speak your engineer’s language and can make it accessible to your buyers.
- Strategic + tactical: I can build your content strategy and positioning framework and execute the content that brings them to life. You get both the thoughts and actionable content.
- Conversational copy: I’m extremely good at writing product-led content that tells the stories your brand wants to be known for in a deeply human, and emotional manner.
- Conversion-focused: I apply heuristics and psychological frameworks to every piece from landing pages to blog posts. No guesswork, just proven principles.
- Proven Results: Previously, through over 8 years in B2B content marketing, I have created content that achieved and maintained page 1 Google rankings for years, developed positioning framework for brands like DIGNA.AI that still guides it’s brand strategy 3+ years later. I have also driven 45% increase in organic traffic for another B2B SaaS client through content clusters focused directly on their business values. Recently, I helped drive 85% sign-up completion rate for the Edupeerhub product launch which launched by transition to the product marketing side of things.
- Data-driven: I track what works and optimise based on metrics to make sure every piece of content has measurable goals, including traffic, rankings and conversion rates.
- Embedded Approach: I work as an extension of your marketing team, collaborating with your product and sales teams.
See what other content leaders are saying about me?
Chidera was a great asset to the Expat Empire team. She produced many excellent blog posts that were well-written and followed our brand guidelines. I would recommend her to any company looking for skilled writers!
David McNiell – Founder at Expat Empire
I highly recommend Chidera for any writing position or project. I have had the privilege of knowing and working with her for over five years, and her dedication and work ethic have consistently impressed me.
Chidera approaches every task with great enthusiasm and a strong commitment to delivering high-quality work. Her attention to detail, combined with her ability to think creatively, allows her to produce exceptional content that engages and captivates readers.
One of Chidera’s standout qualities is her exceptional responsiveness. She consistently responds to tasks promptly and communicates effectively, ensuring that deadlines are met and expectations are exceeded. Her determination to deliver results, combined with her strong communication skills, makes her a valuable asset to any project or team.
Kayode Olatunji – Founder at Betternship
Case Studies
Explore some of my best works in strategic content marketing and strategy designed to empower brands and spark creative growth.
Here’s How I Can Help You?
Explore some of my best works in strategic content marketing and strategy designed to empower brands and spark creative growth.
How we’ll work together?
To get started, we’ll use a clear working process that means no suprises, only results.
Discovery call
After you book a call or send an email, we’ll discuss your content challenges, business goals, and target audience. I’ll share initial thoughts on opportunities I see. We will also go over your expectations to determine if we’re a great fit.
Proposal & kick-off
If so, we’ll draft a detailed contract and proposal to cover all the boring but important stuff. Then, depending on the project, I’ll send a project questionnaire or a briefing template to gather context.
Research & strategy
I’ll immerse myself in your project, audience and market. I’ll review materials you provide, conduct competitive research, interview stakeholders if needed, and develop the strategic foundation.
First draft
I create the first draft—whether that’s a content calendar, landing page copy, or article series.
Revision & delivery
Once I receive your feedback, I’ll rework and make any last-minute changes that come up, and then it’s time to go live. For ongoing retainers, we’ll establish a regular cadence for content delivery and optimization.
Mastering Product Marketing to Deliver Better Content Results
I’m deepending my product marketing expertise through CXL certifications and client projects. In November, I also completed a 1-year diploma in product management, earning top marks. Product marketing (positioning, messaging, GTM strategy) and content strategy are deeply connected. I document my journey including the frameworks, experiments and case studies on Linkedin.
If you’re also learning these skills—or if you’re a marketing leader looking for someone who brings content expertise plus emerging product marketing knowledge—I’d love to connect.
Subscribe to my Substack
Follow on Linkedin
Want to Work With Me?
You can either book a call, fill out the form attached or send me an email and I’ll get back to you within 24 hours.