Authoritative positioning and content strategy for B2B SaaS & HealthTech Brands that want to win

As a B2B SaaS or Healthtech company that values strategic thinking over commodity content, you need someone who understands your technical product, asks questions about your buyers and creates content that supports your entire go-to-market motion.

When you’re ready to invest in content that drives business outcomes and not only checking a box, I can help. 

Here’s why you should choose me:

• Technical fluency: I know how to translate complex B2B SaaS/Healthtech products without oversimplifying. I understand technical documentation, speak your engineer’s language and can make it accessible to your buyers.
•  Strategic + tactical: I can build your content strategy and positioning framework and execute the content that brings them to life. You get both the thoughts and actionable content.
• Conversational copy: I’m extremely good at writing product-led content that tells the stories your brand wants to be known for in a deeply human, and emotional manner.
•  Conversion-focused: I apply heuristics and psychological frameworks to every piece from landing pages to blog posts. No guesswork, just proven principles.
• Proven Results: Previously, through over 8 years in B2B content marketing, I have created content that achieved and maintained page 1 Google rankings for years, developed positioning framework for brands like DIGNA.AI that still guides it’s brand strategy 3+ years later. I have also driven 45% increase in organic traffic for another B2B SaaS client through content clusters focused directly on their business values. Recently, I helped drive 85% sign-up completion rate for the Edupeerhub product launch which launched by transition to the product marketing side of things.
• Data-driven: I track what works and optimise based on metrics to make sure every piece of content has measurable goals, including traffic, rankings and conversion rates.
• Embedded Approach: I work as an extension of your marketing team, collaborating with your product and sales teams.